Payperpost gets $7 million in capital

Jun 13 2007

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company’s Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

Pay Per Post is hands down the best way to advertise on blogs. Marketers and sales executives alike are starting to catch onto the possibilities that can be produced from developing a strategic relationship with a company like Pay Per Post. PPP can spread buzz and excitement, aswell as drive traffic to an advertisers service, product or promotion better than any network on the web. All the PPP blogs must pass tough quality guidelines before they are accepted to the network, which are based on the Trust Rank companies like Google place on the blog, the amount of traffic as measured by companies like Alexa, and also by the number of other blogs and websites that have voted with their links to the website, as measured by companies like Technorati.

Sealing a deal for $7 million takes the amount of venture capital Pay Per Post has raised to over $10 million. This not only re-enforces Pay Per Posts position as a market leader in web advertising, but it also unlocks the potential for even further growth and increased service offerings for advertisers, primarily in terms of greater ROI metrics and industry leading content management systems.

Pay Per Post have marked the occasion with the launch of a new web site.. payperpost.com.. which details the company’s service.

What I personally think is the greatest asset Pay Per Post has, aside from the obvious market leader position and a growing juggernaut of a premium quality blog and copy writing community, is their management team. You need to be able to work hard and play hard in the fast paced online world. And you need a burning passion and self belief in what you offer. These guys have it all, and then some.