PPP Direct

May 25 2007

There are a few good networks around now a days that offer paid blog advertising, which helps you the webmaster drive traffic and buzz around your site, service and product.

Pay Per Post have just released an update that takes their offer to the next level of user wins, blogger wins, readers wins the most style of operation.

Now advertisers can negotiate directly with bloggers and contract them exclusively to blog about their offer. This gives the advertiser a laser pointer when it comes to selecting their target market, and if they have a favourite blogger it lets them approach them individually.

Both the blogger and the advertiser enjoy a lower cost impact by the broker, pay per post, who are already right down at the lowest end of the spectrum as far as markup (Pay per post charges 35%, where other networks can add up to 100% on the price of the request), which puts more money in both parties pockets.

But, ultimately the readers win aswell, because they will see further contextual and relevant information on their favourite blogs about things they want to know about.